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Default Campaigns are pre-built, one-time setup automations that PushEngage runs for your Shopify store automatically once enabled. There are three types: a welcome notification for new subscribers, a new product listing alert for your catalog, and a full suite of order status notifications. You turn them on, customize the message, and PushEngage handles the rest
This guide walks you through finding Default Campaigns, enabling each one, and customizing the notification copy.
开始之前
- PushEngage is installed on your Shopify store. If not, see Guide to Add Push Notifications on Your Shopify Store with PushEngage.
- At least one subscriber has opted in to push notifications from your store.
Finding Default Campaigns
- 登录您的PushEngage 仪表板。
- In the left navigation menu, go to Shopify Campaigns.
You will see the three default campaign cards: Welcome New Subscribers, Notify New Product Listings, and Send Order Updates.
1. Welcome New Subscribers
It sends a single welcome push notification to every new subscriber the moment they opt in to your store’s push notifications. It runs as a drip campaign with one notification step. First impressions matter. A welcome notification confirms the subscription, builds trust, and is an opportunity to bring the subscriber back to your store right away.
- On the Shopify Campaigns page, find the Welcome New Subscribers card.
- Toggle the switch to On.
The campaign activates immediately for all new subscribers going forward.
2. Notify New Product Listings
It Automatically sends a push notification to all subscribers whenever you publish a new product in your Shopify store. It turns your product catalog into a re-engagement channel. Subscribers who haven’t visited in a while get an automatic reason to come back.
- On the Shopify Campaigns page, find the Notify New Product Listings card.
- Toggle the switch to On.
Available Placeholders
You can insert dynamic values into the Notification Title and Notification Message by using these placeholders. PushEngage replaces them with real product data when the notification is sent.
| Placeholder | 它插入的内容 |
|---|---|
{{productname}} | Name of the newly listed product |
{{price}} | Price of the new product |
{{site_url}} | Your Shopify store URL |
For the Notification URL field, you can use:
| Placeholder | 它插入的内容 |
|---|---|
{{site_url}} | Your Shopify store URL |
Example title using placeholders:
New arrival: {{productname}} — now only {{price}}
3. Send Order Updates
It sends automated push notifications to customers at each stage of their order lifecycle. This is a parent toggle that reveals six individual order status campaigns, each of which can be enabled or disabled independently. Order updates are among the most opened push notifications in ecommerce – customers are actively waiting for this information. Enabling them reduces support inquiries and builds post-purchase trust.
- On the Shopify Campaigns page, find the Send Order Updates card.
- 将“发送订单更新”开关切换到“打开”。
订单状态营销活动
您可以独立启用每项状态通知。所有六项共享相同的编辑工作流程：点击卡片上的铅笔图标，自定义通知，然后保存。
| 营销活动 | 触发器 |
|---|---|
| 收到订单 | 当客户下新订单时触发 |
| 订单已取消 | 当订单被取消时触发 |
| 订单暂挂 | 当订单被暂挂时触发 |
| 订单已发货 | 当订单的履行被标记为已发货时触发 |
| 订单更新 | 当订单有任何其他更新时触发 |
| 已退款订单 | 当订单处理退款时触发 |
要启用或禁用任何单独的状态，请切换其开关。要一次性禁用所有订单通知，请关闭父级“发送订单更新”开关。
Available Placeholders
对于“通知标题”和“通知消息”，以下占位符在订单状态营销活动中均可用。请注意，可用性因营销活动类型而异。
| Placeholder | 它插入的内容 | 可用在 |
|---|---|---|
{{order_billing_full_name}} | 客户的账单全名 | 所有订单状态营销活动 |
{{order_id}} | 订单ID号 | 所有订单状态营销活动 |
{{order_date}} | 下单日期 | 所有订单状态营销活动 |
{{order_url}} | 客户订单页面的直接链接 | 收到订单、已取消、已发货、更新 |
{{site_url}} | Your Shopify store URL | 所有订单状态营销活动 |
For the Notification URL field, you can use:
| Placeholder | 可用在 |
|---|---|
{{order_url}} | 收到订单、已取消、已发货、更新 |
{{site_url}} | 所有订单状态营销活动 |
Example title using placeholders:
您好 {{order_billing_full_name}}，您的订单 #{{order_id}} 已发货！
使用占位符的消息示例：
您于{{order_date}}下单的订单正在运送途中。点击此处追踪。
常见问题解答
我可以关闭单个订单状态而不禁用所有状态吗？
可以。六个订单状态卡片中的每一个都有自己的开关。您可以只启用您想要的卡片 — 例如，启用“订单已收到”和“订单已发货”，而关闭其他卡片。
欢迎通知是否会针对现有订阅者触发？
不会。欢迎新订阅者广告系列仅针对您启用后选择加入的订阅者触发。它不会向现有订阅者追溯发送。
我可以在标题和消息中使用相同的占位符吗？
可以。占位符可以在任何文本字段（标题、消息）中使用，并在 URL 字段中独立使用。
如果占位符没有数据会怎样？
如果订单通知触发但占位符值为空（例如，不存在订单 URL），PushEngage 将留空该字段。请务必使用真实订单进行测试，以确认您的消息阅读正确。
如果您遇到任何问题，请随时在此处单击 联系我们 。我们的支持团队将能够为您提供帮助。
