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Once your WhatsApp Cloud API is connected to PushEngage, you can send automated WhatsApp messages to your Shopify customers — including cart recovery reminders, order status notifications, and promotional campaigns. This guide covers the automated messaging side: what campaigns you can run, how to set them up, and how to use message templates.
开始之前
- Your WhatsApp Cloud API is connected to PushEngage. If not, complete Setting Up WhatsApp Cloud API to Enable Messaging on Shopify first.
- WhatsApp automated messages use Meta-approved message templates. Template approval from Meta can take a few hours to a few days.
- WhatsApp messaging in PushEngage is available on all paid Shopify plans.
How WhatsApp Automated Messaging Works
WhatsApp automated messaging works differently from push notifications. There are two conversation types:
| Type | 描述 | 成本 |
|---|---|---|
| Utility / Transactional | Order confirmations, shipping updates, refund notifications — messages the customer expects | Charged per conversation by Meta |
| 营销 | Cart recovery, promotions, re-engagement — messages you initiate | Charged per conversation by Meta |
PushEngage handles the delivery and campaign setup. Meta handles the conversation billing and template approval. All messages must use pre-approved templates.
Step 1: Access WhatsApp Campaigns in Shopify
- Log in to your Shopify admin.
- Go to Apps and open PushEngage.
- Navigate to WhatsApp in the PushEngage Shopify app sidebar.
Step 2: Create or Use a Message Template
WhatsApp requires pre-approved message templates for all outgoing automated messages. PushEngage provides ready-made templates for common Shopify use cases that you can submit to Meta for approval.
- In the WhatsApp section, go to Message Templates.
- Browse available templates or click Create Template.
- Select the template category: Marketing or Utility.
- Fill in the template name, language, body text, and any variable placeholders.
- Submit for Meta approval.
Common Template Variables for Shopify
| 变量 | 它插入的内容 |
|---|---|
{{1}} | Customer first name |
{{2}} | Product name or order ID |
{{3}} | Order total |
{{4}} | 跟踪链接或商店网址 |
购物车恢复模板示例：
您好 {{1}}，您的购物车里有 {{2}}。请在此处完成购买：{{4}}
订单确认模板示例：
您好 {{1}}，您的订单 #{{2}} 已确认。总计：{{3}}。感谢您的惠顾！
第 3 步：设置自动 WhatsApp 购物车恢复
通过 WhatsApp 进行购物车恢复会向放弃购物车的客户发送消息，前提是他们已选择接收 WhatsApp 消息。
- 在 WhatsApp 部分，转到自动营销活动或购物车恢复。
- 选择您要使用的购物车恢复模板。
- 设置延迟：消息在客户放弃购物车后多久发送（例如：1 小时）。
- 启用营销活动。
注意： WhatsApp 消息只能发送给已提供 WhatsApp 号码并同意接收消息的客户。PushEngage 在可用时使用 Shopify 订单记录中的电话号码。
第 4 步：设置订单更新通知
订单通知让客户在整个订单生命周期中随时了解情况，而无需依赖电子邮件。
- 在 WhatsApp 部分，转到订单通知。
- 启用您要发送的通知类型：
| 通知 | 触发器 |
|---|---|
| 订单已确认 | 下新订单时 |
| 订单已发货 | 订单标记为已发货时 |
| 订单已送达 | 发货状态更新为已送达时 |
| 已退款 | 处理退款时 |
- 对于每条通知，选择要使用的预批准模板。
- 点击保存。
查看 WhatsApp 分析
- 在 PushEngage Shopify 应用中转到WhatsApp » 分析。
- 查看包括已发送、已送达、已读和已回复的消息在内的指标。
| 指标 | 它的含义 |
|---|---|
| 已发送 | Messages queued for delivery |
| Delivered | Messages successfully delivered to the customer’s WhatsApp |
| Read | Customer opened the message (WhatsApp read receipts must be enabled) |
| Replied | Customer sent a response |
常见问题解答
Do customers need to opt in to receive WhatsApp messages? Yes. WhatsApp requires explicit consent from customers to receive marketing messages. Transactional messages (order updates) may be sent to customers who provided their number during checkout under Meta’s utility conversation rules — but you should confirm your specific use case against Meta’s WhatsApp Business Policy.
How long does Meta template approval take? Typically a few hours to 2 business days. Some templates may require revision if they do not meet Meta’s content guidelines.
Are WhatsApp messages free? WhatsApp conversations are billed by Meta per conversation, not per message. The first 1,000 service conversations per month are free. Marketing and utility conversations are charged at rates that vary by country. Check Meta’s pricing page for current rates.
Can I send WhatsApp and push notifications for the same event? Yes. PushEngage supports multichannel campaigns. You can have a cart abandonment push notification sequence running alongside a WhatsApp cart recovery message for the same customer.
如果您遇到任何问题，请随时通过单击此处联系我们。我们的支持团队将能够帮助您。
