Маркетинговая задача

LoanMart was very clear about its goal. They wanted to communicate with those coming to its website beyond that initial visit. Businesses in the finance sector are super competitive and it’s really difficult to get website traffic to convert directly. To increase conversions, LoanMart needed to re-engage with their visitors and bring them back to the site.

• Increase repeat traffic for the website
• Increase the overall revenue for the company
• Re-target customers more effectively

Their goals made PushEngage the perfect marketing tool from day one.

How PushEngage Helped LoanMart

PushEngage has many push notification features that help e-commerce businesses achieve their target revenue. LoanMart started using regular push notifications to inform its subscribers about daily deals and ongoing sales.

Увеличение числа подписчиков

The first step was to get push notification subscribers for LoanMart. So, they started creating push notifications like this one:

LoanMart uses Drip Campaigns effectively. They created approximately 6 months of automated push notifications for subscribers. This way they re-engage customers and slowly convert them into customers over time.

Совет: Если вы начинаете работать с push-уведомлениями, вам стоит ознакомиться с этой статьей о том, как стилизовать формы подписки на push-уведомления.

Генерация повторных продаж

LoanMart was able to re-engage with customers using super-targeted push notifications.

LoanMart operates across about half of the states in the United States. Using geo-segmentation, they were able to target only the relevant subscribers. LoanMart sends notifications only to subscribers from the states they serve. This targeting makes their campaigns more effective and keeps generating revenue for a long time.

Мгновенное взаимодействие с клиентами

С помощью PushEngage вы можете легко взаимодействовать с подписчиками и получать высокий повторный трафик.

LoanMart was able to generate higher click-through rates for its push campaigns as compared with other channels. CTR for their web push campaigns was 4X times the clicks rates of other re-engagement channels.

Экономичный канал связи

LoanMart found PushEngage’s pricing to be way more reasonable than other push notification vendors.

И им было очень легко решить, какой тарифный план им нужен. PushEngage предлагает динамическое ценообразование в зависимости от количества подписчиков и необходимых функций.

Влияние использования PushEngage

Using PushEngage, LoanMart was able to reach out to customers more efficiently. Growing an engaged subscriber base isn’t easy in the financial sector. But LoanMart managed to do it using automated push notifications.

LoanMart was able to:

• Retain and re-engage subscribers
• Convert subscribers into customers
• Get a 19.81% optin rate
• Increase their subscriber base to over 60,000
• Get 4x CTR on push notifications compared to other channels

That was Justin Cross from LoanMart discussing the impact of using PushEngage. PushEngage is the #1 push notification software in the world. You can use PushEngage to grow your traffic and engagement with the help of automated campaigns. So, if you’d like to grow your business like LoanMart, get started with PushEngage today!