Маркетинговая задача

SuperJeweler had been using email and Google Display ads to promote their deals. The problem was in reaching out to their customers in time. Their main objectives were to:

• Reach out to customers in real time
• Increase traffic for the website
• Increase the overall revenue for the company
• Re-target customers more effectively

In short: SuperJeweler was looking for a tool to increase their ROAS (Return On Advertising Spend).

Вот где в игру вступил PushEngage.

How PushEngage Helped SuperJeweler

PushEngage имеет множество функций push-уведомлений, которые помогают компаниям электронной коммерции достигать целевой выручки.

SuperJeweler started using regular push notifications to inform its subscribers about daily deals and ongoing sales. But the game changed completely when they also started using cart abandonment push notifications.

Увеличение числа подписчиков

The first step was to rack up push notification subscribers for SuperJeweler. PushEngage offers a variety of subscription opt-in types and the one that they chose was a single-step optin with an overlay.

That popup converted website visitors into subscribers at an incredible 22% optin rate.

Совет: Если вы начинаете работать с push-уведомлениями, вам стоит ознакомиться с этой статьей о том, как стилизовать формы подписки на push-уведомления.

Генерация повторных продаж

SuperJeweler was able to re-engage with customers on repeat with top deals on their jewelry.

PushEngage was bringing 5.26% of total revenue. In total, SuperJeweler received an overall 8.2% lift in revenue using all push notification campaigns.

They implemented the right strategies to tackle cart abandonment with a 14.68% CTR (Click Through Rate) and an 8% CR (conversion rate).

Мгновенное взаимодействие с клиентами

С помощью PushEngage вы можете легко взаимодействовать с подписчиками и получать высокий повторный трафик.

With PushEngage, 5% of the total traffic of SuperJeweler came from push notifications while 3% came from e-mail.

Экономичный канал связи

SuperJeweler found PushEngage’s pricing to be way more reasonable than other push notification vendors.

И им было очень легко решить, какой тарифный план им нужен. PushEngage предлагает динамическое ценообразование в зависимости от количества подписчиков и необходимых функций.

Влияние использования PushEngage

Using PushEngage, SuperJeweler was able to reach out to customers more efficiently and effectively. Besides sending out regular push notifications, SuperJeweler was able to regain lost revenue using Cart Abandonment campaigns.

SuperJeweler was able to:

• Своевременно отправлять предложения
• Удерживать и повторно вовлекать клиентов
• Increase their ROAS with push notifications
• Get a 22% optin rate
• Increase their revenue by 8.2%
• Get CTR of 14.62% and CR of 8% on abandoned carts

That was Sonia Urbanski from SuperJeweler discussing the impact of using PushEngage. PushEngage is the #1 push notification software in the world. You can use PushEngage to grow your traffic and engagement with the help of automated campaigns. So, if you’d like to grow your business like SuperJeweler, get started with PushEngage today!