Как включить кампании оповещения о пополнении запасов или снижении цен в Shopify

We will walk you through enabling Restock and Price Drop Alert Campaigns in your Shopify store. These alerts allow your customers to receive notifications when a product they are interested in is restocked or experiences a price drop, helping to drive engagement and increase sales.

Follow these simple steps to integrate and customize these campaigns using PushEngage, all without the need for any coding.

Прежде чем начать

Here are some things to know before you begin:

• This guide assumes you already have the PushEngage App and Shopify Store for your website.
• Our Shopify integration requires a PushEngage Growth subscription to activate our Price Drop & Restock Alerts using our Trigger Campaign feature.

An Alert Widget will initiate the campaigns. Once visitors subscribe to the alerts, they will begin receiving these notifications.

Enable Widgets for Subscribing Alerts

You can navigate to Design » Widgets.

Then scroll down to Alert Campaign Widget. You can toggle this on so your subscribers can specifically subscribe to Price Drop Alert & Restock Alert Campaigns to trigger.

You can customize the alert widget with different messages, matching the colors with your brand theme to make it more attractive for visitors to click and subscribe through it.

Enabling Price Drop & Restock Alert Campaigns

Log in to your PushEngage account. From the dashboard, go to the Campaigns » Trigger Campaigns.

PushEngage integrates seamlessly with your store and offers ready-made templates for Price Drop & Restock Alert Campaigns. These campaigns integrate directly with your product feed and fetch all the needed variables.

You can click on the Resume Trigger Button.

You can also Edit the already created campaigns, after you click on edit you will have few push notifications added in the campaign.

You can also schedule the campaign flow for each notification. You can add new campaigns or remove them.

Optimizing Settings of Notifications

Notification Duration will help set up the campaign duration for how long the campaign lives. The best practice is to have it on the basis of next scheduled. This means if the first notification was set to go out after 1 day and the second notification would go out after 2 days, the duration of expiry should be 48 hours/2 days for the first notification.

You should also always have the notification open until reaction so the campaign does not go away from screen and stays in action center if there is no action by the subscriber.

Set Frequency Capping

This is very important factor to avoid spamming users when they have added multiple notifications. You can navigate to Trigger Settings.

Вы можете установить недельный и месячный лимит уведомлений. Например, если дневной лимит составляет 2, вы можете установить недельный лимит в 14. Это означает, что это ограничение для каждого подписчика в день.

Отслеживание эффективности кампаний

Вы можете использовать UTM-параметры и отслеживание целей для мониторинга эффективности ваших кампаний. Кроме того, мы можем включить отслеживание целей. Здесь находится руководство, которое поможет вам включить отслеживание целей.

A

Вот и все; вы включили кампании «Оповещение о снижении цены» и «Оповещение о возобновлении наличия» для вашего магазина с помощью PushEngage.

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