Industry: Search & Discovery of Local Business Listings

Objective: Re-engaging with  site-users

About Asklaila

AskLaila is one of the leading platforms for local business listing in India for consumers, with over 1M+ visits/month. If you are looking for anything starting from car dealers, best shopping place, skin clinics to cellphone repair shop or bike service centers, Asklaila has got it covered.

Founded in 2006, Asklaila has information about every big and small city across India. You will get information related to all kinds of daily services at Asklaila. If you are new to the city, then Asklaila will come in handy to get you to the nearest mall, ATM, laundry, gym and everything else.

Asklaila has gone global and is now available in Singapore, Malaysia, Qatar & UAE.

Asklaila is a discovery platform for local services for free to users and lead generation for local business in return. They work with the local business in listing their services at Asklaila for the users.

Concern

Asklaila receives more than 1 million visits for various services. User searches for the various services that are listed at Asklaila. It’s a free service and users do not need to register at Asklaila to get information related to any business.

However even though Asklaila is receiving more than a million visits, it was getting difficult to re-engage with non-registered users.

Asklaila was looking for a product which could help them:

  • To Re-engage with users
  • To Increase their customer base

Sådan håndterede PushEngage det

Asklaila decided to use Web Push Notifications and integrated PushEngage for the same. Using PushEngage Web Push Notifications, they were not only able to achieve their goal but it also helped them to increase their subscription rate. They optimized their opt-in which lead to increase in push notification opt-in rate.

Strategy Implemented Using PushEngage Web Push Notifications:

  • Segment The Visitor Based On City And Device Type

Reason – Asklaila offers city based information. Eg: Laundry services in Delhi.

Using PushEngage, they were able to send Push Notifications to Desktop and Mobile browsers. So Asklaila decided to segment users based on device type to understand the best way to reach them.

PushEngage Segmentering

  • Monitor The Performance And Re-Sent Well-Performing Notifications

With PushEngage dashboard, Asklaila could see which are the best performing notifications. Notifications which resulted in high CTR were then reused. 

  • Using Large Image Notifications For Grabbing Attention

Using PushEngage, Asklaila was able to send large image (360x240px) in their notifications. Asklaila was able to grab immediate attention of the visitor and observed better conversions.

*Recently we have done the study on “The Impact of Large Image or Rich Notifications in Web Push Notifications – An Industry Wise Study” which shows up to 62% increase in CTR using Large Image in notifications.

PushEngage Store Billeder

„Vi har brugt store billednotifikationer i et par notifikationer, hvor et billede kunne fange brugernes umiddelbare opmærksomhed og observeret bedre konvertering i et par kampagner – Nitin fra Asklaila“

  • Send på forskellige tidspunkter for at finde det rette tidspunkt

Asklaila brugte planlægningsfunktionen til at sende notifikationer på forskellige tidspunkter. Dette hjalp dem med at identificere det bedste tidspunkt at nå deres besøgende på.

„Vi har med succes kørt kampagner for uddannelsessektoren, der tilbyder forskellige MBA / UPSC og andre kurser. Vi var i stand til at opbygge god momentum på disse kampagner ved hjælp af PushEngage – Nitin fra Asklaila“

Resultater taler

Sammenlignet med traditionelle kanaler – E-mail, Push-notifikationer gav 100% stigning i CTR.

Push Engage (CTR på mails)

Registreringsraten ved brug af PushEngage er steget med 300%.

AskLaila Registreringsrate - Casestudie

Fremtidsplan

PushEngage tilbyder mange eksklusive funktioner som Auto Segmentation, Drip Notifications. Med positive resultater opnået, planlægger Asklaila at bruge de andre avancerede funktioner i deres fremtidige marketingstrategi.

„PushEngage tilbyder flere funktioner, der er gearet mod højere CTR, bedre engagement, højere registreringsrate. Vi planlægger at designe nogle gen-engagerende kampagner ved hjælp af disse – Nitin fra Asklaila“

Nøglepræstationer

  • Sammenlignet med nyhedsbrevet har Push-notifikationer 100% højere CTR
  • Opt-in for Push-notifikationer er 300% højere end opt-in til nyhedsbrev
  • 215.000 registrerede abonnenter til notifikationer og tilføjer 5.000 abonnenter hver uge

Hvad Asklaila mener om PushEngage

„Med PushEngage browser-notifikationer har vi været i stand til at nå ud til brugere, der ikke er aktive på siden og give dem nyttige tilbud eller information, der er relevant for dem. Denne evne til at gen-engagere brugerne tilføjer stor værdi for os. Integrationen er virkelig enkel, og man kan komme i gang med push-notifikationer på deres side inden for 10 minutter – Nitin fra Asklaila“

Gratis PushEngage-prøveversion

En anden funktion, Drip Web Push Notifications, som bruges af mange hjemmesider, har set forbedret CTR. Intex har vist en enorm stigning i deres CTR ved brug af Drip Push Notifications. Hvis du stadig beslutter dig for en push-notifikationstjenesteudbyder, så tjek de bedste funktioner ved push-notifikationer hos PushEngage.