BollywoodKart Gets 15% Lift in Revenue Using Personalized Cart Abandonment Web Push Notifications

Summary of Results

εγκαταλελειμμένο-καλάθι-Infographic-15%-αύξηση-εσόδων
About BollywoodKart

Bollywoodkart is a leading online e-commerce website focused on designer Indian Ethnic collection. It has a wide range of collections from sarees, salwar to designer lehengas and Kurtis.

Their Marketing Objective

One of the common problems faced by all e-commerce industry is Cart Abandonment. We spend a lot of money on customer acquisition but when a customer abandons their cart, it’s a complete loss. As per industry research, the average cart abandonment rate among e-commerce is around 65% to 75% which is a huge loss to e-commerce companies. To reduce cart abandonment is a major challenge for every e-commerce websites. Cart Abandonment Notification is a must have for e-commerce business.

Bollywood cart wanted to decrease its cart abandonment rate and increase the conversion rate.

PushEngage Abandoned Cart Notification Campaign

Bollywoodkart was already using Website Notifications with PushEngage and they were seeing the results of regular push notifications to their customers.   Next thing, they wanted to explore was the Abandoned Cart Push Notification Campaign, since the notifications reach the customer in real time and they are most likely to view it as compared to Emails where open rates are as low as 10%.

Creating Cart Abandonment campaign in PushEngage was very easy, for BollywoodKart.  They used the Events based fully personalized Abandon Cart Campaign, which is pre-built in PushEngage.  Here you can add product name, product price, product image, and different landing page for each user who abandoned the cart and thus provides a personalized Web Push Notification. Bollywoodkart created series of notifications to be sent once user abandons the cart.

ειδοποιήσεις push εγκαταλελειμμένου καλαθιού bollywoodkart

 

Results

BollywoodKart saw the following results in their campaigns

  • Click Through Rate of Cart Abandonment Notifications was about 10%
  • 15% conversion rate was obtained using Cart Abandonment Push Notification
  • Increase in Revenue contributed by Abandoned Cart Notification Campaign, varied between 12% to 15% depending on the month
  • As compared to Cart Abandoned e-mails, Abandoned Cart Push Notification resulted in 4% extra increase in revenue recovery which was lost due to the abandoned cart

Summary of Results with Push Notifications

Μελέτη Περίπτωσης Bollywoodkart αποτελέσματα εγκαταλελειμμένου καλαθιού

The results clearly showed the impact of running abandoned cart web push notification campaign.

Εδώ είναι τι είπε ο Vikas Mittal, Επικεφαλής Επιχειρήσεων της Bollywoodkart, για την Ειδοποίηση Push για Εγκαταλελειμμένο Καλάθι:

[tweetshare tweet=”Experience using abandoned cart is very good. In fact, it’s a must for any e-commerce website nowadays. – Vikas Mittal, Head Operations, Bollywoodkart” username=”PushEngage”]Remember PushEngage offers the following unique features in Cart Abandonment

  • Μπορείτε να ορίσετε ένα Όριο Συχνότητας, δηλαδή ένα όριο στον αριθμό των ειδοποιήσεων που λαμβάνει ένας συγκεκριμένος συνδρομητής την ημέρα, για να διασφαλίσετε ότι οι καταναλωτές δεν θα απεγγραφούν.
  • Προσαρμόστε την ειδοποίηση με πλήρως εξατομικευμένα δεδομένα, όπως το όνομα προϊόντος, την εικόνα προϊόντος, την τιμή, προσαρμοσμένο URL προορισμού για κάθε πελάτη.
  • Στείλτε μια σειρά ή μια ακολουθία ειδοποιήσεων push για το ίδιο εγκαταλελειμμένο καλάθι.
  • Ορίστε την καθυστέρηση και τη λήξη κάθε ειδοποίησης

Προχωρήστε και ξεκινήστε την καμπάνια ειδοποιήσεων εγκαταλελειμμένου καλαθιού με το PushEngage. Ακολουθήστε τα εύκολα βήματα για να δημιουργήσετε και να ξεκινήσετε την καμπάνια εγκαταλελειμμένου καλαθιού σας.

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