目标跟踪与分析

什么是推送通知分析？

Push notification analysis helps you optimize your campaigns and analyze customer trends and satisfaction. It can also be used to make informed business decisions when you see something sell really quickly or not sell at all.

For every campaign we run, we have our own Key Performance Indicators (KPIs) and we highly recommend that you do the same. This is just a fancy way of saying that you want to measure specific numbers that indicate if your campaigns are successful.

So, what KPIs can you measure with push notification analytics?

From a top-level view, you can see how many notifications you sent out, how many subscribers you have, how many of them are active right now, the number of views and clicks generated, and your average click-through rate.

Now, you can break this down into a weekly report to understand weekly progress if you track weekly progress. In this report, you can additionally see the number of unsubscribed users and new subscribers generated in the week.

Just click on Analytics » Summary to see this report.

Since we use offline notifications, you can also check the number of delivered notifications under the Subscribers Sent column.

You can also click on the Subscriber Stats tab to see a geolocation and device report for your subscribers.

As you can see, there’s a lot of different things to measure. The best part is that you can set goals for some specific push notification campaigns.

Setting goals is obviously a great business practice. But at the same time, the push notification analysis makes a lot more sense when you also have goals in place.

You can use goal tracking for Form Abandonment campaigns, Cross-Selling campaigns, Review campaigns, A/B tests, and Trigger campaigns.

When Should You Look at Push Notification Performance Metrics?

The short answer: Always keep an eye on your analytics dashboard.

Push notification performance metrics help keep track of what is important so that you don’t get lost in a maze of meaningless data.

It doesn’t matter how big or small you are, you should always be able to understand how your marketing campaigns are contributing to your business growth. Push notification analytics simply helps you keep track of your goals and how far along you are.

How to Set Up Push Notification Analytics

So, now that you know all about PushEngage’s push notification analytics, it’s time to see how you can set it up.

Step #1: Go to Analytics in the Dashboard and check the report

Step #2: Check campaign-specific reports or individual push notification analytics

You can also enable goal tracking in your dashboard under Site Settings » Default Settings:

And that’s all, folks! Make the most of PushEngage’s push notification analytics and get started right away.

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