The Marketing Challenge

WickedWeasel was already using social media and e-mail to capture the customer base. They were looking for new and effective ways to gather more customers. A major part of their revenue was driven by weekend sales and flash sales. So, they needed to find a way to:

• Send news and event updates to all their customers
• Unlocking cost-effective ways to get traffic
• Reach out to customers instantly
• Create urgency and hype for their sales on autopilot

In simple terms, WickedWeasel needed all the benefits of email marketing without any of the deliverability issues and low open rates.

And that’s what we helped them with and more!

How PushEngage Helped WickedWeasel

What WickedWeasel didn’t anticipate when they started using push notifications was how much of an impact it could have beyond engaging their subscribers. The simple fact is that engaged subscribers are highly likely to convert into buyers.

In reality, the biggest impact of PushEngage was an increase in sales revenue for WickedWeasel. And how did they do it? By creating cart abandonment push notification campaigns, of course!

Increasing Subscribers

WickedWeasel started by setting up a simple push notification optin like this one:

Pro Tip: If you’re getting started with push notifications, you should check out this article on how to style your push notification optins.

Generating Repeat Sales

WickedWeasel had been using PushEngage for less than a year when they saw the benefits of using push notifications. They started getting anywhere from $2000-$4000 in sales every week coming from push notification campaigns.

They got most of their sales from the abandoned cart campaigns which started converting at 9.58%. So, in addition to increasing revenue, PushEngage helped WickedWeasel open up new sources of revenue as well.

Instant Customer Engagement

As we said, WickedWeasel needed a cost-effective way to get in touch with their subscribers and notify them about the sales and events.

With PushEngage, Wicked Weasel is getting an average of 10% CTR for push notifications.

Cost-Effective Communication Channel

WickedWeasel found PushEngage’s pricing to be way more reasonable than other push notification vendors.

Και ήταν εξαιρετικά εύκολο για αυτούς να αποφασίσουν ποιο πρόγραμμα χρέωσης χρειάζονταν. Το PushEngage προσφέρει δυναμική τιμολόγηση με βάση τον αριθμό των συνδρομητών σας και τις δυνατότητες που χρειάζεστε.

Ο Αντίκτυπος της Χρήσης του PushEngage

Το PushEngage κατάφερε να λύσει όλες τις μεγάλες προκλήσεις μάρκετινγκ που αντιμετώπιζε η WickedWeasel. Και οι αριθμοί είναι αρκετά αυτοεπεξηγηματικοί. Μέσα σε ένα χρόνο, αυτοί:

• Δημιούργησαν 2.000-4.000 $ επιπλέον έσοδα την εβδομάδα
• Έλαβαν 10 καθημερινές πωλήσεις από καμπάνιες εγκαταλελειμμένων καλαθιών
• Μετέτρεψαν εγκαταλελειμμένα καλάθια με ποσοστό 9,58%
• Έλαβαν 10% CTR στις ειδοποιήσεις push τους

Αυτή ήταν η Amanda Hyciek από την WickedWeasel συζητώντας τον αντίκτυπο της χρήσης του PushEngage. Το PushEngage είναι το κορυφαίο λογισμικό ειδοποιήσεων push στον κόσμο. Μπορείτε να χρησιμοποιήσετε το PushEngage για να αυξήσετε την επισκεψιμότητα και την αλληλεπίδρασή σας με τη βοήθεια αυτοματοποιημένων καμπανιών. Έτσι, αν θέλετε να αναπτύξετε την επιχείρησή σας όπως η WickedWeasel, ξεκινήστε με το PushEngage σήμερα!