### [Browse Abandonment Campaign for WooCommerce](https://www.pushengage.com/documentation/browse-abandonment-campaign-for-woocommerce/)

**Published:** June 18, 2026
**Author:** Ayushi Dubey

**Content:**

The Browse Abandonment campaign sends an automated push notification when a subscriber views a product page on your WooCommerce store but leaves without adding the item to their cart. It targets the gap between interest and intent, reaching shoppers who showed clear interest in a product but needed one more nudge.

The campaign is pre-created in PushEngage when you connect your WooCommerce store. This guide covers how to enable it and customize the notification copy.

### Before You Start

- PushEngage is installed on your WooCommerce store and connected in the PushEngage dashboard. See [How to Connect PushEngage with WooCommerce](https://www.pushengage.com/documentation/how-to-connect-pushengage-with-woocommerce/) if you have not yet connected.
- Browse Abandonment campaigns require a PushEngage [Growth plan](https://www.pushengage.com/wordpress-pricing/).

### How Browse Abandonment Works

When a push subscriber views a product page and leaves without adding the product to their cart, PushEngage detects the event and fires the browse abandonment notification.

The campaign stops automatically for a subscriber as soon as they add the product to their cart or complete a purchase. Browse abandonment and cart abandonment do not overlap – if a subscriber adds to cart after browsing, the browse abandonment stops and cart abandonment takes over.

TriggerCampaign firesSubscriber views a product page and exitsYesSubscriber adds product to cart after viewingNo – browse abandonment stopsSubscriber completes a purchaseNoSubscriber is not a push subscriberNo### Step 1: Enable Browse Abandonment

Enable the campaign from the PushEngage Integrations settings.

1. Log in to your [PushEngage dashboard](https://app.pushengage.com/).
2. Go to **Settings » Integrations**.
3. Find the **WooCommerce** section.
4. Toggle **Browse Abandonment** to on.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-13-1400x118.png)5. Under **Choosing Trigger Campaigns**, select the **Playbook** for Browse Abandonment. Playbooks are pre-built templates that pull product data directly from your store’s product feed. Click **Save**.

### Step 2: Open the Browse Abandonment Campaign

1. Go to **Campaign » Triggered Campaigns**.
2. Find the **Browse Abandonment** campaign in the list and click **Edit**.

![](https://www.pushengage.com/wp-content/uploads/2026/06/woo-browse-triggercampaign-1400x338.png)### Step 3: Edit the Notification

Click on the first notification in the campaign to edit it.

#### Available Variables

VariableWhat it inserts`{productname}`Name of the product the subscriber viewed`{price}`Listed price of the product`{notificationurl}`Direct link back to the product page`{bigimageurl}`Product image`{imageurl}`Your store logo> **Note:** Do not remove these variables. They pull live product data from your WooCommerce store at the time the notification fires.

#### Recommended Field Settings

FieldRecommendation**URL**Use `{notificationurl}` to link directly back to the product page**Image**Use `{bigimageurl}` to display the product the subscriber viewed#### Copy Options for Push 1

OptionTitleMessage1Still thinking about it?{productname} is waiting for you at {price}. Head back and take another look.2You were eyeing this{productname} is still available at {price}. Don’t let it slip away.3Left something behind?You browsed {productname} recently. It is still in stock at {price}.![](https://www.pushengage.com/wp-content/uploads/2026/06/image-14-959x1024.png)

#### Notification Duration

Set the expiry so the notification does not stay in the subscriber’s notification center after it is no longer relevant.

**Recommended setting:** 24 hours

Enable **Keep notification open until user interaction** so the push stays visible until the subscriber actively clicks or dismisses it.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-15.png)

Click **Save** when done.

### Step 4: Add a Second Notification (Optional)

For a two-step sequence, click **Add Notification** at the bottom of the campaign editor. Set the second notification to fire **24 hours** after the first.

#### Copy Options for Push 2

OptionTitleMessage1One more look?{productname} is still available at {price}. Grab it before it sells out.2Still interested in {productname}?Stock is limited. Come back and add it to your cart today.3We saved your spot{productname} is still here at {price}. Come back and see if it is right for you.### Step 5: Set Frequency Capping

Navigate to the **Trigger Settings** tab in the campaign editor to control how many browse abandonment notifications a subscriber can receive.

SettingRecommended ValueDaily limit1 to 2 notifications per subscriberWeekly limit5 notifications per subscriber> **Example:** A subscriber who views multiple products in a day should not receive a browse abandonment push for every product. Frequency caps prevent notification overload.

You can also add UTM parameters here to track browse abandonment traffic in Google Analytics.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-16.png)

### Step 6: Activate the Campaign

1. Click **Save** in the campaign editor.
2. Return to **Campaign » Triggered Campaigns**.
3. Click the **Play / Resume** button next to the Browse Abandonment campaign.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-17-1380x1024.png)

The campaign is now active. Push subscribers who view a product page and leave without adding it to their cart will automatically receive the notification.

### Browse Abandonment vs. Cart Abandonment

Both campaigns target shoppers who leave without purchasing, but they fire at different points in the buying journey.

Browse AbandonmentCart Abandonment**Trigger**Subscriber views a product page and exitsSubscriber adds a product to cart and exits**Intent level**Lower – browsing, comparingHigher – has already decided to buy**Stop condition**Product added to cart or purchase madePurchase completed**Recommended tone**Soft reminder, curiosity-ledUrgency-focused, recovery-ledYou can run both campaigns simultaneously. They target different moments and do not overlap.

### Tracking Performance

To review how the campaign is performing:

1. Go to **Campaign » Triggered Campaigns**.
2. Click on the Browse Abandonment campaign to expand the analytics view.
3. Review sent, delivered, clicked, and conversion metrics.

### Frequently Asked Questions

**How is this different from cart abandonment?** Browse abandonment fires when a subscriber views a product but does not add it to their cart. Cart abandonment fires when a subscriber adds a product to their cart but does not complete the purchase. Both can run at the same time without overlapping.

**Will a subscriber receive both browse and cart abandonment notifications for the same product?** No. If a subscriber views a product (triggering browse abandonment) and then adds it to their cart, the browse abandonment stops and cart abandonment takes over. They will only receive one campaign for that product.

**How soon after the subscriber leaves does the notification fire?** The notification fires based on the first notification’s timing as set in the campaign. A 15 to 30 minute delay is recommended so you are not interrupting subscribers who are still browsing or comparing options on your site.

**Can I show different copy for different product categories?** Not within a single campaign. The same template applies to all browse abandonment events. For category-specific messaging, you would need separate trigger campaigns set to different product conditions.

**Does this campaign work if the subscriber is on a mobile device?** Yes. Push notifications are delivered to all subscribed devices and browsers, including mobile.

If you run into any issues, please feel free to [contact us](https://www.pushengage.com/contact-us/?utm_source=website&utm_medium=helpdocs&utm_campaign=contact-us) by clicking here. Our support team will be able to help you.

**Doc Categories:** Campaigns, Web Push, WooCommerce

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