### [Understanding sudden increase in unsubscription number](https://www.pushengage.com/documentation/unsubscribe-is-high-what-do-i-do/)

**Published:** February 3, 2021
**Author:** Ayushi Dubey

**Content:**

In this article, you will understand if you are frequently seeing higher unsubscribe numbers and what are the steps to troubleshoot or understand the reasons behind it.

#### **Unsubscription in web push campaigns**

Let us understand when you get to see any unsubscribe count and how is it recorded. The only time you can see this count is when you send a notification next. But this does not mean that the sent campaign caused the Unsubscribe. Rather, the campaign collects all the unsubscribed users count from the time a subscriber last receives it & only displays it when a notification is sent.

This is how the unsubscription in the web push is different from email campaigns unsubscription.

#### **Seeing a surge in unsubscribes** 

There could be more than one reason for the unsubscribe count going high. Below are the solutions that can reduce the unsubscribe count :

- If you are sending out campaigns after a long interval to a segment or all your subscribers you will be seeing high unsubscribes however if it normalizes after 1/2 campaigns that can be accounted as normal behavior
- Try to send relevant campaigns (sending irrelevant campaigns causes the subscribers to unsubscribe from the notifications)
- Sometimes if the service worker file gets deleted/edited by mistake, your subscribers will become unreachable hence causing a high unsubscribe so the setup has to be correct.

If in case you run into any issues, please feel free to [**contact us**](https://www.pushengage.com/contact-us/?utm_source=website&utm_medium=helpdocs&utm_campaign=contact-us) by clicking here. Our support team would be able to help you

**Doc Categories:** Campaigns

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