### [Enabling Cart and Browse Abandonment Campaigns with PushEngage for Shopify Store](https://www.pushengage.com/documentation/enabling-cart-and-browse-abandonment-campaigns-with-pushengage-for-shopify-store/)

**Published:** July 25, 2024
**Author:** Ayushi Dubey

**Content:**

Cart and Browse abandonment campaigns automatically bring shoppers back when they leave items behind or view products without adding them to cart. In the PushEngage Shopify app these are pre-built Trigger Campaigns, so you edit the ready-made campaign and activate it. This guide shows you how.

### Before You Start

- This guide assumes you already have the [PushEngage App](https://apps.shopify.com/pushengage-1) and [Shopify Store](https://accounts.shopify.com/store-create "Shopify Store.") for your website.
- Our Shopify integration requires a PushEngage **[Automation subscription](https://www.pushengage.com/web-push-notifications-shopify-pricing/?utm_source=website&utm_medium=helpdocs&utm_campaign=web-push-notifications-shopify-pricing)** to create a Cart and Browse Abandonment Campaign using our Trigger Campaign feature.

Cart and Browse abandonment use built-in start and stop events, so they work as soon as you activate them. You do not need to add any code.

#### How Cart and Browse Abandonment Work

Each type is a pre-built Trigger Campaign with a built-in start and stop event.

Each type is a pre-built Trigger Campaign with a built-in start and stop event.

TypeStarts whenStops whenCart AbandonmentA shopper adds an item to their cartThe shopper checks outBrowse AbandonmentA shopper browses a productThe shopper adds to cartThe first notification fires when the start event happens. If the campaign has more than one notification, each later step follows its own delay until the stop event fires and cancels the rest.

#### Activate the Campaign

Go to **Web Push** » **Campaigns** » **Trigger Campaigns**

Find the pre-built Cart Abandonment or Browse Abandonment campaign and click **Edit**.

![](https://www.pushengage.com/wp-content/uploads/2024/07/shopifyautomatedalerts-1.png)

These campaigns integrate directly with your product feed and fetch all the needed variables.

You can click on the **Resume Trigger** Button.

![](https://www.pushengage.com/wp-content/uploads/2024/07/resumecartbrowse.png)

You can also Edit the already created campaigns, after you click on edit you will have few push notifications added in the campaign.

 Note : Please do not remove the variables for product name, price, image, and URL to ensure dynamic content is displayed to users.

The variables available to use with the messages are :

- productname : This will fetch the product that was abandoned after visit or in the cart based on the campaign.
- price : This will fetch the listed product price.
- notificationurl : This is Product Detail Page for Browse Abandonment and Cart Page for Cart Abandonment Campaign.
- imageurl : The site logo is fetched for this variable.
- bigimageurl : Here the product image is used.

![](https://www.pushengage.com/wp-content/uploads/2024/07/Edit-Trigger-ShopifyCampaignCopy.png)

You have the ability to schedule the campaign flow for each notification as well. You can either add new/remove campaigns.

![](https://www.pushengage.com/wp-content/uploads/2024/07/add_remove-shopify-campaign.png)

#### Optimizing Settings of Notifications

Notification Duration, will help setup the campaign duration for how long the campaign lives. The best practice is to have it on the basis of next scheduled. This means if first notification was set to go out after 1 day and the second notification will go out after 2 days the duration of expiry should be 48 hours/2 days for first notification.

You should also always have the notification open until reaction so the campaign does not go away from screen and stays in action center if there is no action by the subscriber.

![](https://www.pushengage.com/wp-content/uploads/2024/07/notificationduration-interaction-Shopify.png)

#### Set Frequency Capping 

This is very important factor to avoid spamming users when they have added multiple notifications. You can navigate to **Trigger Settings.**

You can add a weekly and monthly notification cap. For example – If a daily limit is 2 then you can add 14 for weekly limit. This would mean this is capping for every subscriber/day.

![](https://www.pushengage.com/wp-content/uploads/2024/07/shopify-frequency-capping.png)

#### Track Campaign Performance

You can use UTM parameters and goal tracking to monitor the performance of your campaigns. Apart from that we can also enable the goal tracking. [Here](https://www.pushengage.com/documentation/how-to-set-up-goal-tracking/?utm_source=website&utm_medium=helpdocs&utm_campaign=how-to-set-up-goal-tracking "Here") is the guide that will help you enable goal tracking.

![](https://www.pushengage.com/wp-content/uploads/2024/07/Shopify-UTM-Tracking.png)

That’s it; you have enabled Shopify Automation Campaigns for your store with PushEngage.

#### Frequently Asked Questions

##### Do I need to add any code for these campaigns?

No. Cart and Browse abandonment use built-in events, so they work as soon as you activate the campaign.

##### Can I change when the campaign starts or stops?

No. For Cart and Browse abandonment the start and stop events are built in and cannot be edited. If you need custom start and stop events, use a Custom Trigger Campaign instead.

##### How do I stop sending too many notifications to the same shopper?

Set a frequency cap on the Settings step to limit how often the same subscriber re-enters the campaign.

##### Why is my campaign not sending?

Confirm the campaign is activated with Resume rather than left paused, and that every notification has a title, message, and valid URL.

If in case you run into any issues, please feel free to [**contact us**](https://www.pushengage.com/contact-us/?utm_source=website&utm_medium=helpdocs&utm_campaign=contact-us) by clicking here. Our support team would be able to help you.

**Doc Categories:** Marketing Integrations, Shopify

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