### [First-Time Buyer Welcome Sequence for WooCommerce](https://www.pushengage.com/documentation/first-time-buyer-welcome-sequence-for-woocommerce/)

**Published:** June 17, 2026
**Author:** Ayushi Dubey

**Content:**

The First-Time Buyer Welcome Sequence is a drip autoresponder that sends a series of push notifications to new subscribers who have not yet made a purchase. It introduces your store, showcases your best products, and delivers a first-order incentive to convert browsers into buyers.

This guide explains how to set up the welcome sequence and target it to the Leads segment in PushEngage.

### Before You Start

- PushEngage is installed on your WooCommerce store and connected in the PushEngage dashboard.
- The Leads segment is active. PushEngage automatically creates a **Leads** segment for subscribers who have not completed a purchase. See [Segmenting WooCommerce Subscribers by Purchase Behavior](https://claude.ai/cowork/local_58768bde-e918-41f9-84e9-c22441c62a4c#) if the segment is not visible.

### How the Welcome Sequence Works

When a new visitor subscribes to push notifications on your WooCommerce store, PushEngage adds them to the **Leads** segment if they have not yet placed an order. The drip autoresponder fires automatically for all subscribers in this segment.

The sequence stops for a subscriber as soon as they complete a purchase and move to the **Customers** segment. This prevents welcome drip notifications from going to people who have already converted.

### Step 1: Create the Drip Autoresponder

1. Log in to your [PushEngage dashboard](https://app.pushengage.com/).
2. Go to **Campaign » Drip Autoresponders**.
3. Click **Create New Drip Autoresponder**.
4. Enter a name, such as **WooCommerce First-Time Buyer Welcome**.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-11-1400x461.png)

### Step 2: Build the 3-Push Sequence

The welcome sequence runs across three pushes spaced over a few days.

#### Push 1: Welcome (Immediately on Subscription)

Send immediately after a visitor subscribes.

OptionTitleMessage1Welcome to \[Store Name\]!Thanks for subscribing. Browse our latest collection and find something you’ll love.2You’re in!Welcome to \[Store Name\]. Discover our most popular products and start shopping today.3Great to have you hereWelcome! Explore our store and find your next favorite item.**URL:** Your homepage or a featured collection page.

![](https://www.pushengage.com/wp-content/uploads/2026/06/image-12-1127x1024.png)

#### Push 2: Best Sellers (1 Day After Subscription)

Introduce your top-selling products to give subscribers a clear starting point.

OptionTitleMessage1Our best-sellers are waitingThousands of shoppers love these products. See what everyone is buying at \[Store Name\].2Start with what’s popularNot sure where to start? Check out our best-selling products.3These are flying off the shelvesOur most popular items are here. Shop before stock runs out.**URL:** Your best sellers or most popular collection page.

#### Push 3: First-Order Discount (2 Days After Subscription)

Deliver a first-purchase incentive to subscribers who still have not bought.

OptionTitleMessage1Here’s a gift for your first orderUse code FIRST10 for 10% off your first purchase. Shop now before it expires.2First order? Save 10% todayWe’d love to have you as a customer. Use FIRST10 for 10% off your first order.3Your first-order discount is hereUse FIRST10 at checkout for 10% off. This offer is just for new customers.**URL:** Your shop page or a landing page with the discount pre-applied.

### Step 3: Set Segment Targeting to Leads

Target the sequence only at subscribers who have not yet purchased.

1. In the Drip Autoresponder editor, go to the **Audience** section.
2. Select **Segment**.
3. Choose **Leads** from the dropdown.

![](https://www.pushengage.com/wp-content/uploads/2026/06/welcome-drip-leads-1-1320x1024.png)

> **Why Leads only:** If you target all subscribers, customers who have already purchased will also receive the first-order discount, which wastes the offer and can frustrate loyal buyers.

### Step 4: Configure Drip Settings

1. Click on **Drip Settings** in the campaign editor.
2. Review the timing for each notification.

PushTimingPush 1Immediately after subscriptionPush 21 day after subscriptionPush 32 days after subscriptionIf your store uses a longer consideration cycle, extend Push 2 to 2 days and Push 3 to 4 days.

### Step 5: Activate the Sequence

1. Click **Save** in the campaign editor.
2. Return to **Campaign » Drip Autoresponders**.
3. Click the **Play / Resume** button next to your welcome sequence.

![](https://www.pushengage.com/wp-content/uploads/2026/06/resume-drip-woo-1400x350.png)

The sequence is now active. Every new subscriber who qualifies for the Leads segment will begin receiving the sequence automatically.

### Customizing the Discount Code

You can change the discount code in Push 3 at any time by editing the notification message. The code must exist in your WooCommerce store under **WooCommerce » Coupons** before you reference it in a push notification.

For a percentage discount, create a coupon with a fixed code. Avoid automatically generated codes since the same code must work for all subscribers who receive Push 3.

### Tracking Performance

To review how the drip is performing:

1. Go to **Campaign » Drip Autoresponders**.
2. Click on the welcome sequence to expand the analytics view.
3. Review sent, delivered, clicked, and conversion metrics per push.

### Frequently Asked Questions

**What is the Leads segment?** Leads is a default segment PushEngage creates automatically when you connect your WooCommerce store. It includes all push subscribers who have not yet completed a purchase. Once a subscriber places an order, they move to the Customers segment and exit the Leads segment.

**What happens if a subscriber purchases after Push 1 but before Push 2?** If you use the Leads segment with the sequence set to check segment membership at each step, the subscriber will not receive Push 2 or Push 3 after converting. Check your drip settings to confirm segment re-evaluation is active.

**Can I add a fourth push to the sequence?** Yes. Click **Add Notification** in the drip editor and set the delay. A fourth push at 5 to 7 days could serve as a final reminder or introduce a different product category.

**Should I use a unique discount code for each subscriber?** Drip autoresponders send the same static message to all subscribers, so a unique code per subscriber is not supported. Use a single shared code with a usage limit set in WooCommerce to control how many times it can be redeemed.

**Can I run this alongside a cart abandonment campaign?** Yes. The welcome drip and cart abandonment campaigns can run simultaneously. If a subscriber abandons a cart before their drip sequence ends, both will queue for that subscriber. Frequency capping helps prevent notification overload.

If you run into any issues, please feel free to [contact us](https://www.pushengage.com/contact-us/?utm_source=website&utm_medium=helpdocs&utm_campaign=contact-us) by clicking here. Our support team will be able to help you.

**Doc Categories:** Campaigns, Web Push, WooCommerce

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